To raise awareness of Be The Match among college students, an interactive website – My Social Strand® – was launched as a way to engage users through a fun and interactive social experience organized around a central theme: “We’re all different, yet connected.” From friends, to school, to fun tech facts, the site is a series of modular social experiences — each independent and shareable on their own via social media. Once a user completes the modules, all of the information is woven into a final, personalized Social Strand.
But the Social Strand experience doesn’t end there. Marrow transplant patients win when the students leave with increased Be The Match awareness and increased understanding about the importance of younger marrow donors, as well as an easy way to share what they’ve learned to help save lives.
“Our goal is to help students understand how important they are to patients searching for a matching marrow donor, and to add them as committed registry members,” said Nadya Dutchin, national account executive, Recruitment and Community Development. “Young people are truly pivotal to searching patients everywhere.”
Go to mysocialstrand.com to see what your social strand says about you!