On September 20, 2013, in celebration of her one-year birthday, Robin debuted a new public service announcement (PSA) for Be The Match on Good Morning America. Be The Match and Robin have also partnered on advertisements to spread the word about Be The Match. Robin’s ads can currently be seen on public transportation systems in major cities such as New York, Atlanta, Chicago, Los Angeles and Philadelphia as well as online. In addition, Robin and Be The Match are launching a campaign landing page that the public can use to find more information about joining the Be The Match Registry and to view Robin’s Be The Match PSAs.
To thank and honor Robin for all of the valuable support she’s given Be The Match, The Be The Match Foundation presented Robin with the Rod Carew Award at the Minneapolis Tribute event on Saturday, September 21. This award is given annually to a person or organization for making a profound difference in the lives of patients and their families through their leadership and commitment to the Be The Match mission. Robin has been described as a “cancer thriver.” She has made a significant difference by sharing her transplant story with the world. Be The Match is proud to recognize Robin for her extraordinary accomplishments in the past year:
- Inspiring more than 65,000 people to join the Be The Match Registry
- Motivating more than 325,000 fans to wear the Robin Roberts’ Prayer for Protection wristband raising awareness for Be The Match
- Generating a national conversation about Be The Match and the need for unrelated marrow donors
For the latest information on Be The Match’s partnership with Robin Roberts, check out BeTheMatch.org.