Shaquille O’Neal challenges the public to step up and save a life

Basketball superstar Shaquille O’Neal has teamed up with Be The Match® to tell the nation about the critical need for more bone marrow donors. In the Do Something BigSM campaign, the basketball superstar will challenge Americans to “Be the one to save a life.”

In three new public service announcements, he challenges Americans to save a life through marrow donation. The videos hit the airwaves and the Internet this month.